A children's clothing retailer, originally Catimini USA, went through a complete rebranding. They were no longer going to carry the Catimini brand and instead would carry between 8-12 brands as a curated collection. So not only did they need a completely new name and concept, they needed to retain current customers and shift the target market for new ones.
Melijoe Paris, Childrensalon, and Kids Around are our competitors in the field. Kids Around represents our sister company in France which we adapted for the U.S. market. The others are much larger in scale with many more international brands than we have, so we will have to adapt what we can learn from them for a smaller boutique while still making it scalable.
She doesn't have much time for her love for shopping. She is either on a break at work or in between juggling a family and all the to-dos, which is why she must shop on her mobile device- it's always with her.
Easy to navigate and filter as well as lazy loading and optimized images responsive to all screen sizes.
Animated, interactive mini cart. Easy Checkout with Paypal, Amazon, or credit card.
The lookbook is pulling selected images from our Instagram feed and we can link them to items in the shop with an immediate 'add to cart' function and easy navigation back or next.
We have so many ways to sort through our shopping selections, but a primary focus for our audience is baby clothes. People want visual cues to get to what they need easily for their little girl or boy.
To highlight the curated collection of these international brands across the spectrum of styles from creative bohemian to classic chic.
